I overhauled this website in three days. Here is what changed.

This site has been up for a while. This week I overhauled it in three days. The knowledge on it is not three days old: the pay data, the compliance rules, the definitions and the negotiation playbook come from 12+ years in HR and a J.D. What I never had was the time to turn all of it into something a visitor could use without me in the room. AI did the building and the organizing. I supplied the content and made every call.

What was the overhaul for?

The old site knew a lot and asked visitors to work to find out what any of it meant for them. The overhaul reorganizes everything around the questions people actually bring: What changes for me when we are done? What do you need from me? What does the work look like before I pay for it?

Every service page now answers all three. Prices are published. Each tier and each company service shows a sample of the real deliverable, and each template in the store shows one real page before you buy. A professional deciding whether to spend $499 and a founder deciding whether to spend $5,000 a month both deserve to see the work first.

Why build it for machines as well as people?

More people now ask an AI assistant before they ask a person. When they ask about pay in the Bay Area or what a California employer owes at 15 employees, the answer they get is only as good as what the assistant can read. So the site is built to be read correctly both ways: a short answer at the top of every article, the salary data readable as plain tables, and one consistent record of who I am and what this practice does. If the system is going to answer for me, it should answer accurately.

How did I keep it accurate?

AI builds fast and builds confidently, including things that are wrong. So I audited the work twice before calling it done: once as a visitor and once as the crawlers that feed AI answers. The audits caught a testimonial describing a product I do not sell, a button pointing to a form that did not exist, a page promising a reply time I never agreed to, and pages that showed search engines an older version than the one people see. All of it was fixed before anyone relied on it.

What did it cost?

An AI subscription, hosting and a few platform fees. No developer invoice and no waiting on anyone’s calendar. Upkeep is a weekly check-in.

Why does it matter past my website?

A real website used to take capital or a friend who codes, and most first-generation founders and minority-owned small businesses had neither. That barrier just moved. The cost of building dropped close to zero. The cost of knowing your field did not, and that was always the part that mattered.

If you run an urban organization and want your own expertise turned into a site like this, bring it to a free consult and we will scope it.

The gap used to be who could afford to build. Now it is who knows enough to fill the pages.

McKinley holds a J.D. but is not a licensed attorney. Articles here are general information, not legal advice. For your specific situation, talk with an employment attorney.