For law firms
Legal content for law firms
Most law firm websites lose clients in the same three places: a handful of thin practice pages, a blog that stopped years ago, and figures nobody has checked since the page went up. I build the fix as a system. Every page answers one real client question, cites the statute or court rule behind it, and gets re-verified on a calendar so it stays right after it ranks.
The proof is the site you are reading. Urban Human Resources runs on this exact process: 134 pages in the sitemap, every article built on primary sources, a fact register that tracks each dated figure to its source, and three scheduled sweeps a year that catch a changed wage or deadline before a reader does. You can audit the work before you spend a dollar.
Packages
| Package | What you get | Price |
|---|---|---|
| Free content audit | Every URL on your site checked for duplicates, thin pages, missing titles and descriptions, broken links and the practice areas with no page at all. A written list of what to fix first. | Free |
| Foundation rebuild | Duplicate and orphan pages merged and redirected; up to six practice area pages rebuilt to 1,000 words or more with citations; titles, descriptions, attorney and LegalService markup, a clean sitemap and an llms.txt file for AI search. About two weeks from approval. | $3,500 |
| Practice area cluster | One pillar page plus 15 articles of 1,200 to 1,800 words, each answering one question clients search, linked into a single cluster, with FAQ markup and one scheduled fact-check sweep. About four weeks from approval. | $7,500 |
| Monthly content | Eight articles a month, publish-ready, plus a fact-check sweep of everything already published three times a year. Three-month minimum. | $2,900 a month |
| Single article | One cited article of 1,200 to 1,800 words, ready to publish. | $450 |
Prices are set inside published 2026 market rates for legal content. Legal content vendors commonly charge $150 to $500 per practice area page, and writers with law degrees charge $0.35 to $1.25 a word (Juris Digital). Legal blog posts range from $100 to $800 each and practice area pages from $200 to $1,200 (Lexicon Legal Content), and one national legal web firm prices custom content at $200 to $300 per 500-word page (PaperStreet). A cluster article here runs 1,200 words or more, so the per-word cost sits at the low end of the law-degree band.
How the process works
- Audit. I crawl every page you have and list what is thin, duplicated, missing or out of date.
- Cluster map. One pillar topic, the client questions under it, and the statute or rule each page will cite. You approve the map before any writing starts.
- Drafting. Each page answers its question in the first paragraph, then walks through eligibility, steps, costs and timing in plain language.
- Verification. Every citation is checked against the primary source (the code section, the court’s own guidance, the agency page) and one secondary source. Every dated figure goes into your fact register with the date it was verified.
- Your review. Nothing publishes until the responsible attorney approves it in writing. Your state’s advertising rules make the firm answerable for what the site says, so the final call is always yours.
- Publishing. Pages go live with titles, descriptions, schema markup and internal links, or ship to your web person as ready files.
- Sweeps. On a set calendar, every figure in the register is re-checked, and any page whose law changed gets a dated “what changed” note.
See the work
This is an additional service from Urban Human Resources, an HR practice. The writing samples are the HR guides already on this site, built with the same process a law firm cluster gets:
- Bay Area city employment rules: a pillar page with five city pages under it, each tied to the ordinance and re-verified on the sweep calendar.
- California restaurant HR rules: one question answered first, then the rule, the statute and the fix.
- PAGA penalty exposure calculator: a working tool that turns a statute into numbers a reader can use.
- California leave laws: a long reference page with every figure logged in the fact register.
A law firm cluster follows the same shape: one pillar page for the practice area, 15 pages that each answer one client question and cite the code section behind it, and links that run from every page back to the pillar and the consult button. Cluster pages publish on your firm’s site, not here.
Who this is for
- Solo attorneys and small firms whose site has fewer than 30 pages and no working blog.
- Firms that hired content before and got generic pages with no citations.
- Practices in a narrow area (expungement, immigration intake, employment, family, estate planning) where precise, local answers win the search.
Start with the free audit
Prefer to talk first? Book a free consult
Questions firms ask
Do you give legal advice or practice law?
No. I write and structure marketing and educational content for your firm’s website. The attorney reviews and approves every page, and the content tells readers to talk with a lawyer about their own situation.
Is the content written by AI?
AI is part of the workflow for research and drafting, the same way it is on this site. What makes the content usable is the verification layer: every citation checked against the primary source, every dated figure logged and re-checked on a schedule, and your approval before anything goes live.
Do I own the content?
Yes. Once the invoice is paid, the pages, the cluster map and the fact register are yours.
Can you work inside my current site?
Yes. WordPress sites I can update directly with your permission; for other platforms, pages ship as ready files for your web person.
About this service. Urban Human Resources is not a law firm and does not give legal advice. Content is prepared for attorney review, and the responsible attorney approves every page before publication. Prices are for the scope described; larger sites and multi-state practices are quoted in writing.