Keep It Real GPT
An AI that does not flatter; it sharpens. Built to read people outside the default. Launching January 1, 2027.
Off the record
The long way here
"Nobody was ever going to tell you how it works, so I did; now pass it on."
The About page is the professional record. This page is the rest of it: where I come from, the rooms that trained me, and what I am building next. None of it came with connections, and none of it came with AI. It was built by hand.
01 · East Oakland
94603
I grew up in East Oakland, in 94603, where nobody hands you the rules. You learn to read a room fast, spot who is running the game, and stay calm when things turn. Law school, a master's degree, and 12+ years in HR gave me the language and the credentials. East Oakland gave me the instincts first.
That is where the name comes from. Urban does not describe a ZIP Code. It describes the people the system reads last, and the value they bring when someone finally reads them right. The full definitions →
In 94603, about 3 in 1,000 adults hold a professional degree like a J.D. By the numbers, someone from here doesn't finish law school. I did. Source: U.S. Census Bureau, American Community Survey 2020 to 2024, ZIP code 94603, adults 25 and older. Data current as of September 2026.
What the numbers mean for you: Recruiters, pay models, and AI all price people by the averages of where they come from. The averages were wrong about me, and they're wrong about you. I negotiate for the person, not the average.
What that means for you: I know what it is to walk into the room first, without a map. You will not have to explain code-switching to me, or the family riding on your offer, or why “take what they give you” sounded like wisdom. I start where you stand. For a founder, it means I see what you built around: the overlooked talent and the underserved customer, because I came from the same place.
02 · The stage
Stand-up since 2010
I have performed stand-up comedy since 2010, including billed lineups at Comedy Oakland. Sixteen years of open mics, rewrites, bombing, and coming back the next night.
What I took from it: a room decides in the first few minutes whether to trust you, and it decides on timing, tone, and whether you were listening. The words matter less than how they land, and you only learn that by getting back up after it goes wrong.
What that means for you: I prepare you for how it lands, not just what to say: the pause after the number in an offer call, the promotion pitch, the interview answer that sounds like you. For managers, I prepare the hardest conversations, a termination, tough feedback, a no, so the message is heard the way it was meant and the person keeps their dignity.
03 · The table
Certified WNBA player agent
Former certified NBA agent
I represent athletes through MM3 Sports, negotiating at the collegiate and professional levels. Player representation is negotiation at its most concentrated: multi-part packages, public stakes, and a counterpart who negotiates every day.
An agent does not disappear after the signature. He plans the next contract before this one is half done.
What that means for you: Your offer is built like a player contract: base, bonus, incentives, timing, and a walk-away you set before the call. You get an agent’s preparation, the comparables, the leverage, and a plan for the next move, from someone who has sat across from people who negotiate for a living. For a company, it means I know what it takes to keep talent other employers are calling.
04 · The count
The edge is in the preparation
I am a trained advantage player. Advantage play means using only the information everyone at the table can see, and using it better: tracking the count, sizing each bet to the edge, and playing every hand by the numbers. It is legal, and it is unforgiving.
Qualifying takes thousands of hours of drills before a single dollar is bet: flawless basic strategy, a running count held through noise and pressure, true-count conversion, bankroll discipline, and the composure to look like just another player. The house does not need to catch you cheating. It only needs you to drift.
I run everything else the same way. In a negotiation, the edge is information the other side assumes you will not use, like the pay range already posted on the job listing. In HR, it is knowing the rule before it costs you. On stage, it is the rewrite nobody sees. You do not get the result without the hours.
05 · Now
What I am building
Updated September 2026.
Insights
Articles on pay, negotiation, and California compliance, written for the people HR reads last. Read Insights →
The audience
Ten accounts and more than 10 million views a month, most of them from people meeting me for the first time. Follow along →
06 · Find me
@agentmckinleymalbroughiii
@mm3sports
@mm3sportsfootball
@keepitrealgpt
@memegear
@urbanhumanresources
@onlinefacilitationskills
Education: J.D., University of San Francisco School of Law. MS in Human Resources Management, Colorado State University Global. BA in Communication Studies, Bellevue University.